EXTRACTING VISITOR JOURNEY INSIGHTS WITH HEATMAPS AND FUNNELS

Extracting Visitor Journey Insights with Heatmaps and Funnels

In the dynamic realm of web analytics, understanding visitor behavior is paramount. Heatmaps and funnels emerge as powerful tools to decipher this intricate journey. Heatmaps, like interactive maps, showcase click patterns, scroll depth, and overall engagement. By interpreting these hot spots, marketers can pinpoint areas of interest and friction.

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